.png)
ABOUT
UPSIDE UNITED
WE CONSULT, BUILD, & SCALE
Upside United is a business consulting firm built on one core belief: every organization has untapped upside.
We exist to help businesses identify opportunities, solve complex problems, and implement strategies that drive sustainable growth. Our team brings experience across industries, combining analytical rigor with creative thinking to deliver practical solutions that work in the real world.
We don’t just advise—we partner, execute, and optimize.
Our Mission
To empower businesses with strategic clarity, operational efficiency, and financial strength—so they can grow confidently and competitively.
Our Approach
-
Listen First: We take time to understand your business, goals, and challenges.
-
Analyze Deeply: We uncover inefficiencies, risks, and growth opportunities.
-
Act Strategically: We design and implement solutions aligned with your objectives.
-
Measure Results: We track performance to ensure real, lasting impact.
AJ Khalia
CEO
As the Chief Executive Officer, AJ drives the overall fashion strategy, brand marketing vision, and manages the creative, technical and online operations for Keith James. He brings over 20 years of experience as CEO of Metro81, an industry leader in Sales Performance Management providing sales-related consulting services directly to Fortune 500 companies in over 20 countries. AJ is originally from Toronto, Canada and graduated from the University of Waterloo and completed the Leadership & Management program at The Wharton School of the University of Pennsylvania